TransLife Honors Donors and Acknowledges Community’s Support of Life-Saving Mission by Rechristening as ‘OurLegacy’
Evocative identity dramatizes the ripple effect made possible by organ and tissue donation and transplantation
ORLANDO, Fla. – May 1, 2019 –East Central Florida’s observance of National Donate Life Month had special significance as the region’s nonprofit, federally designated organ and tissue recovery organization is rechristened ‘OurLegacy.’
“Since our founding as TransLife, we have proudly served our community as stewards of the organ and tissue donation process. Empowering donors and their families to leave a legacy of caring for others has always been at the heart of our life-saving mission,” said Ginny McBride, executive director of OurLegacy.
The OurLegacy identity is anchored by a dark blue heart symbolizing the honored donors and donor families who anchor the organization’s mission. As a symbol imprinted on over 10 million Florida driver licenses and ID cards, the heart also represents the community pillars, healthcare professionals and volunteers who advocate for the cause. Surrounding the heart are three ripples in gradually lighter shades of blue, reminding us of the profound, everlasting difference people can make as donors of organs, eyes and tissue to people in need.
“With our new name and identity, we acknowledge the donors, families, individuals and organizations who contribute to our life-saving mission. When it comes to supporting families, saving lives and strengthening our community, we all play a part,” said McBride.
OurLegacy employs 56 skilled professionals, including individuals who guide families sensitively through end-of-life decisions, as well as clinical experts and specialists who work around the clock to help as many people as possible. Their work is supported by hospitals, transplant centers, medical examiners and funeral homes; schools, houses of worship, the DMV and other community pillars; and volunteer ambassadors including donor family members, living donors and transplant recipients.
“We look forward to serving the communities of East Central Florida, our state and our nation for generations to come,” said McBride. “Those who have given their hearts to TransLife will forever be part of OurLegacy.”